I am a huge fan of hotels that are kind to my children. The biggest “wow” factor for me when I visit a property is the way that the children are acknowledged and welcomed. I especially like the separate kids registration stations some hotels have, so that the young ones can sign in for themselves. This shows the hotel is focused on the children from the first minute you step through the doors and it’s thoughtful and really fun and unexpected for the kids. Some hotels offer their young guests toys, milk and cookies, scavenger hunts, backpacks filled with art tools, pint-size bathrobes and slippers, and their names spelled out in tiny bath sponges in the rooms. Once we were welcomed with a replica of the Golden Gate Bridge built almost entirely of cookies and chocolates. It was fantastic and my kids still talk about it. Parents are typically won over when special attention is given to their offspring. This is not a secret. We are emotionally invested in the types of experiences our children have, and not just because we are footing the bill and we think they are the cat’s meows. These are our own little travel partners and it helps when a Hotel can add value to the stay by offering to entertain them - temporarily, the pressure's off us. I am not advocating that all hotels need to welcome young families. However, when we travel, and for the sake of our sanity, I look for family-friendly flags such as Kids‘ Clubs, Kids’ Pools and facilities, or Kids’ menus in Hotel Restaurants. Sometimes there is even a Kids’ Spa which I have not yet allowed my children to sample, simply because they have no form of income, of which I am aware. Four Seasons Hotels offer a complimentary “Kids for All Seasons” full day Program, as well as meals for children under the age of 5 in one of the restaurants, at select properties. This is a huge value that is included in the room rate for parents with young children. Ritz Carlton Hotels also offer the stellar Ritz Kids programs for a fee, and delightful children’s amenities at participating properties. If you need help finding family-friendly digs, contact me. I may even be able to offer Virtuoso amenities in the form of spa credits or a round of golf so that parents can have fun as well.